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Sep
6

Titleist Introduces New Irons

Focus on Feel and Performance with New Titleist AP1, AP2, ZB Forged and ZM Forged Irons
Posted: 1/25/2008 4:10:48 PM

Staying true to its heritage of designing performance enhancing golf clubs for better and aspiring golfers, Titleist introduces four new irons for 2008. The new Titleist AP1 and AP2 irons are multi-material, dual cavity designs that provide Advanced Performance You Can Feel. The new Titleist ZB Forged is a blended cavity-to-muscle back set while the new Titleist ZM Forged is a traditional muscle back iron.

"We designed these irons with a focus on feel and performance," said Jeff Harmet, President, Cobra Golf and Titleist Clubs. "The Titleist iron audience ranges from world-class Tour players to aspiring golfers who demand performance with great feel. Each of our new irons is clearly positioned and provides best in class performance for its intended target golfer.”

Following extensive research with a wide range of golfers, Titleist discovered clearly defined average ball speed gaps of approximately 10 miles per hour between Tour players, club professionals and low single digit handicap amateurs, and high single digit to low double digit amateurs.

“It is important to note that average ball speed gaps between player groups have widened over the years,” said Harmet. “The average ball speed of a PGA Tour player is 165+ miles per hour, while the average ball speed of a 5-9 handicap player is 145 mph – a 20+ mph difference. As a result of our research, we have designed four distinct irons that will focus on performance and feel and optimize launch conditions and ball flight based on the targeted players’ ball speed range.”

“The advanced dual cavity design and multi-material construction of the new Titleist AP1 and AP2 irons utilizing a dense tungsten nickel alloy in the back and sole allowed us to optimize launch conditions for a larger range of swing speeds from Tour player to aspiring golfer,” said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs. “We were able to do this while maintaining the traditional soft yet solid ‘Titleist feel’ that players have come to expect from Titleist irons.”

The Titleist Leadership Team has worked extensively with players at the Oceanside Test Facility in California and other locations to introduce the new irons to its Tour staff in preparation for the new season.

“The feedback on the new irons from the players with whom we have worked has been extremely encouraging and effusively positive,” said Stone. We anticipate our Tour staff gravitating to the new AP2, ZB and ZM irons, while the AP1 is expected to be our most successful at retail as it appeals to the widest audience.”

Price/Availability
Each set will be available on March 15, 2008 in both left and right-hand.

The AP1 irons will have a suggested retail price of $100 per club/steel and $125 per club/graphite.

The AP2 irons will have a suggested retail price of $142 per club/steel and $167 per club/graphite.

The ZB Forged and ZM Forged irons will have a suggested retail price of $125 per club/steel and $150 per club/graphite.


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